Solution Native Display Ads
Native display advertising seamlessly integrates with website content, offering intentional brands an unobtrusive way to connect with audiences authentically and effectively. These ads align with platform aesthetics, elevating engagement and trust while blending effortlessly into the user experience.
By prioritizing stakeholder-focused strategies, native display ads provide a unique opportunity to engage audiences without disrupting their browsing habits. This format reflects the values of modern brands by fostering meaningful connections, building trust, and achieving measurable outcomes in the stakeholder economy.
What is it?
Integrated advertising for intentional brands, designed to seamlessly blend into digital ecosystems while elevating audience engagement and achieving measurable impact.
Measuring performance of Native Display
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01 Seamless Integration
- Impressions: A clear measure of visibility across platforms.
- Click-Through Rate (CTR): Evaluates direct engagement with the ad.
- Viewability Rate: Demonstrates how often users actually see the ad.
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02 Elevated User Experience
- Bounce Rate: Tracks how well the ad retains attention.
- Session Duration: Measures time users spend engaging with the content.
- Conversion Rate: Ensures outcomes are tied to action.
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03 Authentic Storytelling
- Ad Recall: Gauges how well audiences remember your message.
- Brand Lift: Reflects increases in trust, awareness, or preference.
- Engagement Rate: Tracks how users interact with ad elements.
Here’s how we’ will Work
Together
Flat-rate
You pay a flat monthly rate – no surprises – and have a highly-skilled, flexible marketing team at your disposal. Hourly rates distract businesses with the amount of hours worked instead of the work being done. A flat rate keeps everyone focused on the goal at hand and producing the best work with the time and resources available.
Pod teams
We put together a marketing team for you that we call a pod. Instead of using the same staff to execute every job, we find experts whose own style and executions match closest to the company’s own desired voice and aesthetic. In this way, each pod is unique to the client and so is the output.
Sprints
We reassess your rate quarterly by evaluating the amount of work to be done and all the skill sets necessary to accomplish the goals. By constantly evaluating the landscape, we allow the deliverables to evolve naturally and never be outpaced by the market.
Our Case Studies
AI Company Using Humans for Content — Numerify
Building a Content Machine for an AI Analytics Company
Superbowl Staffing Agency Needs New Thinking — BCforward
Helping an international transformation change agent to define their public expression
Connecticuts’ State Bank Manifests Community — Nutmeg
Connecticuts' State Bank wanted to connect better with it's ecosystem
Seth Godin’s MBA Startup Needed Help — Alt-MBA
HELPING THIS COMAPNY TRANSITION FROM MIOPIC TO BROAD AND INCLUSIVE. IN SHORT, SETH NEEDED SOME HEAT.
HealthTech Gets Look and Language — Rectangle Health
Lots of regulation means better processes for visual and verbal communication
National Growth Marketing Campaign — Ad Council
Belonging and Place in the United States for those who need place-based community
Boston Needs Racial Wealth Equity Data — Boston Foundation
Providing resources for grant makers in Boston and the Massachusetts area.
Strengthening the Identity of an Organization Focused on Diversity and Equity — Coalition On Race
A New Jersey Community focused on equity for more than 50 years
Digital.ai: Helping a Digital Transformation Leader Infuse Values Into Its Brand
Expanding the Value Stream Management Category
